Furniture Website Rankings

This client sells high quality furniture & homeware through their e-commerce website but was struggling to gain any traction in organic search.
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Within 6 months of starting the campaign, we increased search traffic by 122.27% which resulted in a 336% increase in transactions worth an extra profit.

“They are exceptional marketers who know how to do things the right and sustainable way and deliver on their promises.”

 

OUR SOLUTION:   

Challenge

The top 20 results in the homeware & furniture market are dominated by huge international brands like Ikea, Tesco & John Lewis which meant our client had no visibility across Google search results.

Solution

First we identified major areas of weakness with the site’s structure. We also developed an SEO strategy to increase the search visibility of longer tail, conversion focused keywords for quick wins while pushing core keywords into the top 3 results.

Results

Our bespoke strategy started to increase traffic and sales within 2 months of deployment, after just 6 months we had managed to achieve-

  • An increase in organic search traffic by 122.27%
  • A 336% increase in e-commerce transactions
  • Which resulted in a 369% increase in revenue
Launched:
2016
Category:
SEO

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    As the pioneer of the lean startup movement, ENCODUO has dedicated it’s time to sharing effective business strategies that help new businesses and enterpreneurs put their money to work in the right way.

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